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The Kubus app from ADR holds the reader’s attention for a longer

De Persgroep developed the Kubus app (the cube app) for AD and for seven regional titles. The name refers to the four faces of the app. When you swipe, you discover a new world. The reader can jump from (inter)national news over local and regional news to video feeds (news and entertainment). On the fourth face, the reader finds Topics, news items based on his interests. For example, everything about Elon Musk or about American politics.
 
“The intent? To reach more people through the digital route and hold their attention for longer,” says Paul Vereijken, Platform Manager of ADR and HLN, among others.

That seems to work pretty well. Whoever uses the Kubus stays active in the app for an average of 6 minutes and 40 seconds. “That is quite a lot for online content,” says Paul Vereijken. “30% of the users navigate to the regional world, 25% to the video world and 5% to Topics. “

With the Kubus app, AD wants to accelerate digital revenue growth, both for advertisers and consumers. “Anyone who spends more minutes online more often and uses the app will be more likely to subscribe and pay for the service.”

6’40′

Whoever uses the Kubus stays active in the app for an average of 6 minutes and 40 seconds.

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