The Kubus app from ADR holds the reader’s attention for a longer
De Persgroep developed the Kubus app (the cube app) for AD and for seven regional titles. The name refers to the four faces of the app. When you swipe, you discover a new world. The reader can jump from (inter)national news over local and regional news to video feeds (news and entertainment). On the fourth face, the reader finds Topics, news items based on his interests. For example, everything about Elon Musk or about American politics.
“The intent? To reach more people through the digital route and hold their attention for longer,” says Paul Vereijken, Platform Manager of ADR and HLN, among others.