Livios.be grows and attracts more than 700,000 visitors
“In April 2017, De Persgroep acquired Livios and Verstandig Bouwen with the aim of making the brands grow and become stronger in the construction, interior design and garden market,” says sales manager Iris Arens. “Since the take-over we have 25 percent more visitors and 20 percent extra page views.”
That makes Livios the most objective Belgian construction platform, with over 700,000 unique visitors per month. The newsletter reaches more than 100,000 subscribers twice a week. 90 percent of them are private individuals.
“We also publish five renovation magazines, some real estate magazines and three times a year the book Verstandig Bouwen en Renoveren,” says Iris Arens. “For builders and renovators who have been working on their construction or renovation project for less than a year the book is free, provided they complete a questionnaire.”
“Since the take-over by De Persgroep, we have 25 percent more visitors and 20 percent extra page views.”
Iris Arens, Sales Manager at Livios
Last year, this helped Livios to collect 58 percent more commercial addresses. Commercial partners have access to that data. “That makes our relationship with the advertiser strong. And it makes us stand out”, says Iris Arens.
Today Livios can count on a team of around 20 collaborators. DPP-Medialaan is in charge of accounting, web development and HR. “We provide HLN and 7sur7 with content about construction. In 2019, we want to further strengthen our brands, offer our advertisers a 360° communication and continue our regionalization so we remain the benchmark in construction.”