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Online services

20 percent more visitors for Spaargids.be

With 64,000 unique visitors per month, Spaargids.be is the largest comparison site for financial products in Belgium. Kristof De Paepe could not suspect that when he started the website in the fall of 2006.

“I was looking for information about savings accounts, but always ended up on foreign comparison sites. There was no site in Belgium, so I built one myself. I did not have any experience in IT or finance, but the site went live within a few weeks. It was picked up by search engines and was occasionally mentioned in a newspaper. Today Spaargids.be counts each month more than 640,000 unique visitors. “

“Two years ago I sold Spaargids.be to De Persgroep, so we could professionalize. Today we work with three permanent employees and a team of freelancers. In 2018, we fully focused on attracting high-quality visitors through performance marketing . This is essential for maximizing sales. We also integrated our offer in HLN .be. The content team is supporting us. So we gained some additional visibility in the media of De Persgroep.”

“The collaboration with De Persgroep is paying off. The number of visitors has increased by 20 percent and profits have doubled. “
Kristof De Paepe, founder of Spaargids.be

“The collaboration with De Persgroep is paying off. The EBITA has doubled and, last year, the number of visitors has increased by 20 percent. But Spaargids.be can still grow. We are still adding comparators to the site, which ensures cross-selling between products. We also collaborate intensively with Mijnenergie.be, our other comparison site. We see synergies with regard to commercial models, product development, user experience and performance marketing . We also started our first talks with Independer and hope to launch a joint project in Belgium soon.”

“Spaargids.be has little competition. A lot of initiatives have come and most of them have gone away. We are still the largest comparison site. The future looks bright.”

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