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Engagement

Record amount for Red Noses Day

On 30 November 2018, no less than 309.241 persons followed their nose, their Red Nose, for the good cause. The third Red Noses Day focused on better mental well-being of school children. Although this often remains unnoticed, 1 out of 5 pupils faces mental health problems. To help them, Flanders collected as much as 4.269.073 euros. A record amount.

The ambassadors of the 2018 Red Noses Day – Birgit Van Mol, Koen Wauters, Jonas Van Geel, Evi Hanssen and Sam De Bruyn – announced the impressive end result on Friday 30 November, during the final Red Noses Day XL musical event. And this in front of 15.500 frenzied witnesses in a sold-out Sportpaleis. 
 
Countless families and schools, kids and Flemish celebrities turned this edition also into an unforgettable success. Together, they sold 309.241 Red Noses and organised 2.653 actions.

“Our objective? Raise as much money as possible in Flanders to be able to invest in mental well-being at school in a fine way.”
Evi Hanssen, Red Noses Day ambassador

The total amount will now be distributed among the schools that signed up as Red Noses School. By now, almost 500 schools are registered. They are committed to offer their pupils extra help with regard to mental health. This will provide additional support to at least 412.006 school children.

Asking for help remains difficult
 
Before the campaign’s kick-off in May 2018, marketing research agency iVox conducted a survey among Flemish teachers and pupils. The results demonstrated the huge need for care: every week, 1 out of 2 teachers is confronted with pupils who struggle with mental problems. And 1 out of 5 Flemish children suffered from mental health issues in the week preceding the survey.

“Many youngers want to discuss their problems at school, but the topic is still taboo. By means of Red Noses Day, we help schools to create time and space for this topic in order to lower the threshold for the pupils.”
Jonas Van Geel, Red Noses Day ambassador

Although youngsters prefer discussing their problems with a teacher than with a psychologist, they find it difficult to ask for help. The schools that signed up as Red Noses School want to change this. They submitted diverse projects tackling mental well-being such as the establishment of a quiet room where youngsters can retreat for a while and training programmes for teachers to deal with bullying and conflicts at school. A jury will now decide which amount goes to these schools.
 
A huge step forward, considers child and adolescent psychiatrist Peter Adriaenssens: “By helping the youngsters more quickly, we can avoid more serious conditions.”

Unforgettable final event
 
Koen Wauters and Jonas Van Geel wrapped up the third edition of Red Noses Day with a musical party in the Sportpaleis: Red Noses Day XL. Artists such as Bazart, Angèle, Hooverphonic and Novastar rocked the music temple. An Lemmens and Niels Destadsbader covered the live report on VTM. Red Noses Day 2018 surely was memorable.

Red Noses Day is an initiative of VTM, Qmusic and Belfius. The fourth edition is planned in 2019.

4 actions that coloured Red Noses Day 2018


The Bodies of the Coppens brothers on a calendar
Staf and Mathias Coppens put on impressive six-packs in 2018. The owner who managed to get hold of one of the sold-out calendars, can admire their twelve-month make-over through before and after pictures.

What if … there were no more Red Noses?
The award-winning production company Shelter recorded 4 brand-new What if? sketches especially for Red Noses Day XL. “What if Jesus were a little bit stingy?” (starring Koen De Graeve as God’s son), “What if there were no more Red Noses?” and two other short films turned the Sportpaleis audience upside down. 

Birgit Van Mol gathered touching stories
News anchor and Red Noses Day ambassador Birgit Van Mol sought and found youngsters who struggle with mental problems. Their beautiful testimonies could be seen from 26 to 30 November during the Red Noses Day Magazine.

Qmusic aired a Red Noses Day Top 1000
The Qmusic listeners bid from 15 October onwards to get their favourite Q song in the Red Noses Day Top 1000. The Q deejays presented the impressive list between 21 and 30 November 2018.

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