De Persgroep

A new organization

Also in 2018, De Persgroep took a few major steps in the digitization of its media. This resulted in more visitors, innovative products and a rapidly growing digital turnover among advertisers, readers and viewers.

De Persgroep is transforming towards a dominant digital future. Its strategy consists of three components: creating a scale to realize more synergy benefits, digitally reinventing our media and developing new digital income with Online Services.
The assignment remains virtually unchanged: we want to inform, inspire and entertain users of our media brands on every platform in the best possible way. So we can help people to form an opinion about things that matter in the world, or in their neighbourhood, and advise them on making difficult choices in their daily lives. So we can inspire them to get moving and we can provide them with a healthy dose of daily relaxation. We do this online, but also offline.

“In the second half of 2018 we adjusted our organization in a way that better fits our strategic focus and digital ambitions.”
Erik Roddenhof, CEO BENE Persgroep

In the meantime, we have travelled a long way, but we are still far from where we want to be. In addition: the digitization of our society is running fast. Not only because of new technological possibilities, but also because it affects our entire society. This also changes the function of media. More than ever, our media must be an effective and reliable anchor for users and advertisers.
Digitization offers great opportunities, but requires more speed, strength and innovative capacity. For that reason, we realigned our organization in the second half of 2018 in a way that better fits our strategic focus and digital ambitions and that forms a good mix between local focus and international vision. This new organization must enable us to execute our plans, to share knowledge and expertise more easily and to faster roll out best practices broadly.

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