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Broadcasting

VTM GO brings the ideal mix of local and international

“We were the first broadcaster to make our TV programs available online via vtm.be and Stievie. With the launch of VTM GO we are stepping up a gear", says Sven Munaron, IT Delivery Manager Video Area.

“On this online video platform our viewers will be able to easily watch series, programs and films from our seven channels (VTM, Q2, Vitaya , CAZ, VTM KIDS, VTM KIDS JR and Q-music ). We also offer an extensive catalogue of our rich television history and the possibility to discover some exclusive international top series.”

To meet the new viewing needs of our viewers, programs will often be available for up to 30 days after broadcast. “Where possible, we also offer a season stacking so a series or a program that was aired in its totality is easy to binge. VTM GO is available for smartphone, laptop, desktop, tablet and television. This makes it even easier for the viewer to find his way to our programs.”

VTM GO makes online TV viewing free, with video ads. “But the digital revenue model is evolving. We primarily think about interactive advertising and targeted advertising, a very targeted form of communication tailored to the viewer”, says Sven Munaron




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